A Peek Into My Biz
sometimes it helps to talk these things out
For those of that have been following me on this journey for the past few years via this newsletter, you’ll notice that I tend to mix in personal stories with a bit of podcasting and self-development.
The origin story is that I took a mostly-dormant list that I occasionally marketed to, and pivoted the content to more personal topics.
For my podcast agency, I ended up creating a new newsletter from scratch for folks that sign up any of my lead magnets and free resources.
Given there’s a bit of overlap with this audience, I wanted to share details about a workshop I’m putting together, without all the ‘marketing speak’.
For the record, when it comes to marketing, I’m not saying I have all this figured out, and I’m always open to new ideas.
One of the recommendations when writing subject lines is to ensure that it stirs up the ‘pain point’ for the audience, as this is what prompts them to take action.
So, that said, the subject line I went with was ‘Danger Ahead: Your 2025 Podcast Plan Sucks’
I know, harsh.
But as of this writing, the open rate is at 55% 😮
Here’s the copy I went with:
Well, it's November and it's almost the end of the year.
It's mission critical time!
Why? Because it's the time where 90% of business owners really screw up.
Really.
I see the same thing every year.
They think, “Oh I’ve got this all figured out. I don’t need to continue building my authority and nurturing my best leads.”
And then they’re scratching their heads in March, wondering why their business is dying.
(PRO TIP: If you’re not growing, you’re dying, status quo is not viable option)
So next week, I'm running a workshop showing you the exact 4 steps you need to FINALLY launch that damn podcast you’ve been putting off for years.
I’ll be covering the 3 biggest mistakes business owners make at this time of the year and how to avoid them.
(and yes, thinking you can figure it all out yourself is one of them)
If YOU keep making these mistakes it means YOU will…
... lose momentum
... NOT have a proper nurture sequence in place
... have zero momentum heading into the new year.
If you'd rather keep clients, get new ones, and start next year with a bang, check out the workshop here.
It’s weird to read that in this context. I feel like I have to wear different hats for different audiences. It’s almost like speaking another language.
Oh well, I thought that peek into my business would be helpful for some folks here. I’d love to know if this is something you deal with as well.
With gratitude,
🙏 Harry
P.S. If a podcast is in your feature, that aforementioned workshop would be a good start, sign up here: https://lu.ma/8rdkiqjz